Or, as one might say, how and why we “screwed it up in a beautiful way.”
It begins with a life-long passion for Land Rovers, the arts and Lisbon itself ( my home town and location of our custom restoration shop).
An awareness that all of life is a journey, however one chooses to define it: a road trip, a book read cover to cover, an hour in a museum contemplating a single piece, an odyssey of the soul.
In fact, in long-time collaborator Vasco Costa (he was responsible for all of Coolnvintages early graphics work) we saw yet another kind of journey: that of an artist destined to go places.
Just like our vehicles.
Because unlike a museum piece or a once-and-done race car, every Coolnvintage vehicle is built to be driven.
Our cars eschew flash for the design mandate “form follows function,’ built for people who understand “journey” the way we do. People who understand that art is a profoundly personal thing, and -- like “place” -- doesn’t need to be worn on one’s sleeve, on a baseball cap, or on the side of a car blaring that it is special. People who understand that in any event, art is not only a thing – but an experience.
Every square centimeter of that painted chassis that cannot be seen is about Lisbon. It is the soul of the machine.